SaaS Content Marketing: What’s Really Working In 2019 [DATA]

saas content marketing data

What’s really working in SaaS content marketing in 2019?  I wanted to go beyond best practices, and look at how the fastest growing SaaS companies are using content right now.  I analyzed 15,729 pieces of content from the fastest growing SaaS start-ups and uncovered: The 12 most common content types, and which types generated the …

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Reducing Churn With Machine Learning Powered Push Messages

According to research conducted by UrbanAirship, 95% of opt-in users who don’t receive a push notification in the first 90 days will churn. And users who received more than one push message a day had 820% higher retention rates than users who received zero notifications. But just blasting users with frequent messages isn’t a guaranteed …

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How InVision Built a Billion Dollar SaaS (Without Losing Its Soul)

Is it possible to build a billion dollar SaaS without focusing on traditional marketing channels like paid advertising, using high pressure sales tactics, or relying on manipulative growth hacks? After spending several weeks reverse engineering and dissecting InVision’s growth marketing strategy I can say the answer is: yes! InVision’s un-orthodox approach to growth marketing is …

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