Reducing Churn With Machine Learning Powered Push Messages

According to research conducted by UrbanAirship, 95% of opt-in users who don’t receive a push notification in the first 90 days will churn. And users who received more than one push message a day had 820% higher retention rates than users who received zero notifications. But just blasting users with frequent messages isn’t a guaranteed …

Read moreReducing Churn With Machine Learning Powered Push Messages