SaaS Marketing Playbook

How HeadSpace Gets a Million Visitors from this Zen SEO Strategy

September 10, 2020September 10, 2020 by Ryan Berg

With society seemingly melting down from every angle, there might never have been a better time to learn to meditate. HeadSpace, a popular meditation app, reported a 10-fold increase in users listening to their “stress reduction” meditation tracks between mid-March and mid-June. With over 2 million paid users and $215M in funding to date, HeadSpace …

HoneyBook’s Billion Dollar SaaS Network Effect

August 27, 2019August 27, 2019 by Ryan Berg

According to a study by venture firm NFX, 70% of value in tech is driven by network effects. But when most people think of network effects, they think of marketplaces and social networks. Not SaaS. In this case study we’ll explore how HoneyBook, a SaaS focused on streamlining the proposal and invoicing workflow for freelancers, …

SaaS Content Marketing: What’s Really Working In 2019 [DATA]

July 3, 2019June 27, 2019 by Ryan Berg

What’s really working in SaaS content marketing in 2019? I wanted to go beyond best practices, and look at how the fastest growing SaaS companies are using content right now. I analyzed 15,729 pieces of content from the fastest growing SaaS start-ups and uncovered: The 12 most common content types, and which types generated the …

SaaS SEO Strategy Zapier Used to Reach $35M ARR

March 5, 2019November 7, 2018 by Ryan Berg

Want to drive more search traffic to your SaaS? In this case study, we’ll step outside the usual content marketing tactics most SaaS companies use. And look at how Zapier leverages SEO to drive millions of high intent searchers to their product every month. This strategy has nothing to do with blogging (although we’ll take …

Reducing Churn With Machine Learning Powered Push Messages

March 7, 2019October 17, 2018 by Ryan Berg

According to research conducted by UrbanAirship, 95% of opt-in users who don’t receive a push notification in the first 90 days will churn. And users who received more than one push message a day had 820% higher retention rates than users who received zero notifications. But just blasting users with frequent messages isn’t a guaranteed …

How InVision Built a Billion Dollar SaaS (Without Losing Its Soul)

March 7, 2019September 12, 2018 by Ryan Berg

Is it possible to build a billion dollar SaaS without focusing on traditional marketing channels like paid advertising, using high pressure sales tactics, or relying on manipulative growth hacks? After spending several weeks reverse engineering and dissecting InVision’s growth marketing strategy I can say the answer is: yes! InVision’s un-orthodox approach to growth marketing is …

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