SaaS SEO Strategy Zapier Used to Reach $140M ARR

saas seo

Want to drive more search traffic to your SaaS with SEO? In this SaaS SEO case study, we’ll step outside the usual content marketing tactics most SaaS companies use. And look at how Zapier leverages SEO to drive millions of high intent searchers to their product every month. This strategy has nothing to do with …

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How GitHub Gets 1.3 Billion Visitors From Open Source SEO

GitHub SEO

GitHub is a cloud based code repository SaaS with a suite of software development collaboration tools. According to SimilarWeb, GitHub receives 355M visits a month. As a non-coder only casually aware of GitHub, I assumed the bulk of that traffic was from direct visits from coders and teams using GitHub to collaborate. But it turns …

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How Diet Doctor Gets 5 Million Visitors a Month With Niche SEO

Diet Doctor is a meal planning SaaS that charges $9.99 a month for access to premium content and software features on its mobile and web apps. Its about page claims 75,000 members, which would put it at approximately $9M ARR. They are completely boot strapped, and haven’t taken any outside funding. According to SimilarWeb they …

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How HeadSpace Gets a Million Visitors from this Zen SEO Strategy

headspace logo

With society seemingly melting down from every angle, there might never have been a better time to learn to meditate. HeadSpace, a popular meditation app, reported a 10-fold increase in users listening to their “stress reduction” meditation tracks between mid-March and mid-June. With over 2 million paid users and $215M in funding to date, HeadSpace …

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HoneyBook’s Billion Dollar SaaS Network Effect

saas network effects

According to a study by venture firm NFX, 70% of value in tech is driven by network effects. But when most people think of network effects, they think of marketplaces and social networks. Not SaaS.  In this case study we’ll explore how HoneyBook, a SaaS focused on streamlining the proposal and invoicing workflow for freelancers, …

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SaaS Content Marketing: What’s Really Working In 2019 [DATA]

saas content marketing data

What’s really working in SaaS content marketing in 2019?  I wanted to go beyond best practices, and look at how the fastest growing SaaS companies are using content right now.  I analyzed 15,729 pieces of content from the fastest growing SaaS start-ups and uncovered: The 12 most common content types, and which types generated the …

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Reducing Churn With Machine Learning Powered Push Messages

According to research conducted by UrbanAirship, 95% of opt-in users who don’t receive a push notification in the first 90 days will churn. And users who received more than one push message a day had 820% higher retention rates than users who received zero notifications. But just blasting users with frequent messages isn’t a guaranteed …

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How InVision Built a Billion Dollar SaaS (Without Losing Its Soul)

Is it possible to build a billion dollar SaaS without focusing on traditional marketing channels like paid advertising, using high pressure sales tactics, or relying on manipulative growth hacks? After spending several weeks reverse engineering and dissecting InVision’s growth marketing strategy I can say the answer is: yes! InVision’s un-orthodox approach to growth marketing is …

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